With saveaarey.org we launched a public awareness campaign: Rakhis from Aarey – Protecting the Last Lung of Mumbai.
A campaign that draws inspiration from the ancient Hindu festival of Raksha (protect) Bandhan (relationship). It’s a festival celebrated by a billion people every year, where men pledge to protect their sisters. The sister in turn ties a knot of protection or RAKHI. This powerful symbol of duty and protection, Rakhis, became the idea and identity of our campaign. We thought why not send a Rakhi from the helpless trees of Aarey to influencers and opinion makers powerful enough to protect the trees.