FIT MY FEET
FitMyFeet, an initiative by Buckaroo, addressed the overlooked challenge of mobility for individuals with clubfoot in India. By creating custom flip-flops using simple rubber soles and adjustable straps, crafted with tools of traditional Indian cobblers, the project delivered a dignified, affordable solution—just $2.40 per pair. Tapping into India’s vast cobbler network, it became a grassroots movement for change. With over 228,000 pairs distributed and 4,500+ cobblers empowered, FitMyFeet improved lives while generating livelihoods—blending innovation, culture, and impact at scale.
Honours
Cannes Lions 2024 : Gold - Health & Wellness | Bronze - Health & Wellness | Shortlist - Health & Wellness | Design | Direct | Brand Experience & Activation (x2) | Sustainable Development Goals. D&AD 2025: Graphite Pencil - Impact, Design | Wood Pencil - Health & Wellbeing, Product Design | Wood Pencil - Health & Wellbeing, Innovation | Shortlist - Product Design, Inclusive. One Show 2025: Silver - Products for Good | Bronze, Products Merits - Design for Good | Commerce | Innovation – New Ideas in Health & Wellness | Innovation – New Ideas in IP & Product Design Spikes Asia 2025: Grand Prix - Design | Gold - Brand Experience & Activation | Silver - Brand Experience & Activation | Shortlist - Direct (x2) London International Awards 2024: Silver - Direct | Silver - Creative Strategy | Silver - Creative Strategy | Bronze - Evolution | Bronze - Creativity in B2B. Clios 2025: Bronze - Innovation | Shortlist - Direct | Innovation Adfest 2025: Grand Prix - Innova Lotus | Silver - Sustainable Lotus | Bronze - Design Lotus | Bronze - Creative Strategy Lotus. Mad Stars Awards 2024: Grand Prix - Brand Experience Stars | Grand Prix - Innovation Stars | Grand Prix - Diverse Stars | Gold - Design Stars | Gold - Sustainable Development Goals | Silver - Commerce Stars Effie Awards India 2024: Gold - Positive Change | Silver - Other Products | Silver - New Product or Service | Silver - Direct Marketing | Silver - B2B ABBY Awards 2025 : 2 Gold | 8 Silver | 7 Bronze. Kyoorius Creative Awards 2025 : 1 Blue Elephant | 7 Baby Elephants. Good Ads Matter Awards 2025 : 1 Gold | 1 Silver | 1 Bronze.