THE MOST SPACIOUS RADIO STATION IN THE WORLD - NISSAN X BIG FM

To promote the launch of the new Nissan Sunny with its extra-large cabin, Nissan India partnered with 92.7 BIG FM for a disruptive radio campaign. On April 2, 2015, the station was rebranded as BIIIIIGGG FM 92.7, dramatizing the car’s spaciousness. The campaign, featuring Sonakshi Sinha and Cyrus Broacha, included ad-free shows, added entertainment, and special contests across 10 cities. It reached 14.8 million radio listeners and 200,000 Twitter users, driving significant showroom footfall and earning extensive media coverage.